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Keith Goff – Founder’s Story of Golf Ball Wisdom
This founder’s story is simple and honest. You wake up already tense. The house is loud. The coffee tastes off. Your phone lights up with messages you do not want to open. You tell yourself today will be different, but your chest says it will not. You are juggling work pressure, money worries, distance in your marriage, and guilt about missing time with your kids. You are supposed to be fine. You are not. You smile at work. You hold it together at home. At night you numb the edges. The relief is small and does not last. The weight does. From the outside you look successful. Inside you are wearing down, one quiet pound at a time.
That Was Me
I am Keith Goff. I tried to push through life with a straight face and a drink in my hand. Alcohol was my mask. It worked until it did not. Pressure you ignore adds up. For me it ended in handcuffs. I went to jail two times. That was the line I would not cross again.
I started writing Jack’s Course so my kids would know me if I lost my story like my dad did to Alzheimer’s. The book became a website. The website raised a bigger question. How do I fund this without risking my wife’s work. I set a hard spending cap. I bootstrapped. I told the truth, especially when it was ugly. I did not promise perfection. I promised honesty.
What I Needed
- Clarity which is a target that matters.
- Discipline which is a routine that works on hard days.
- Brotherhood which is honest men, not hype men.
What I Did and How
Early sobriety makes your calendar empty. Friends of convenience do not show up. Mornings do. I needed a place to put my hands, my breath, and my fight. I found a tee box at first light.
Golf became my lab for emotional control.
- Pre shot routine is greater than panic. Breathe. Choose. Commit.
- Play the lie. Stop wishing for a different fairway.
- Technique is a tool. Discipline is the answer.
Off the course I wrote down what I did, not what I planned. I picked one priority each day. I told the truth when I missed. To help other men do the same, I built two doors: Golf Ball Wisdom to wear the standard, and Men’s Mental Caddie to do the work.
What Happens If You Do Not Deal With The Pressure
You get sloppy. Your edges blur. You avoid hard talks. You look for shortcuts. The mask needs more care. That means more lies, more numbing, and more cost. After a while life stops whispering and starts to shout. It can become a wrecked morning, a wrecked marriage, and a wrecked record. I learned this the hard way. Ignoring pressure is not neutral. It compounds. Golf gave me a simple way to fight it. Pick a target. Commit to the swing. Accept the result. Reset.
Why It Matters
Most men do not explode. We erode. We carry too much and say we are fine until the bill comes due in our marriage, with our kids, at work, and in our health. When men carry less, families breathe easier and communities grow stronger. I built this for my kids and for yours.
Proof You Can Feel
Before I was stuck in negative loops and stale routines. After a few weeks I wrote every night, tracked good shots and good moments, got back to climbing and golf, spent more time with my daughter, and repaired a key family bond.
I started in a crisis with strong anxiety. We set breath work, a ten minute meditation, weekly check ins, and a two move rule for hard days. I stayed consistent for months and found real calm.
I was scattered with no routine. We set one target each week, one work block each day, and one honest check in. My schedule got tighter and my mental game got stronger on and off the course.
Founder’s Story Bridge: Two Doors, One Mission
Golf Ball Wisdom is the uniform. It helps you signal your standards and it helps fund the mission. Men’s Mental Caddie is the work. It is men’s clarity coaching and the Working Man’s Golf Group. It turns good intentions into daily reps. GBW reminds you who you are becoming. MMC helps you become that man.
Where To Start
- Book a Clarity Round Schedule now
- Men’s Mental Caddie home mensmentalcaddie.com
- Working Man’s Golf Group Group details
- GBW Apparel shop.golfballwisdom.com
About Keith & The Mission
- Who is Keith Goff
- I am a dad, a husband, and the founder of Golf Ball Wisdom and Men’s Mental Caddie. I got sober, rebuilt my life, and turned my hard lessons into clear tools for other men who carry a lot but do not want the spotlight.
- Why did you start this
- I wrote Jack’s Course so my kids could know me even if I ever lost my memories like my dad did to Alzheimer’s. That writing grew into a mission to help men carry less weight and act on what matters.
- How did golf become part of the work
- Golf gave me a clean lab to practice emotional control. Pre shot routine over panic. Play the lie you have. Choose a target and commit. Those same moves work at home and at work.
- What changed after sobriety
- I cut the mask. I set real boundaries. I tracked actions, not intentions. I kept one daily target and one honest check in. That is the core of my coaching today. Learn more or book a Clarity Call.
- What makes your coaching different
- It is simple, honest, and practical. No jargon. No hype. We use golf principles and tight routines so you can see progress fast and keep it.
- Where do GBW sales go
- Into the mission. League events, coaching access, and resources that help men carry less weight. If you want to support the work, visit shop.golfballwisdom.com.
- How do I get involved
- Book a Clarity Call, read more at mensmentalcaddie.com, or join the Working Man’s Golf Group.